Panelists: Ayeshia Toy | @Craig Brimm | @Shanteka Sigers  | @Tiffany R. Warren| @Perry Fair
Sunday, March 10 | 1:30-2:30PM | BiT House @ Hilton Garden Inn, Red River Room

In the interactive age, the ability to speak authentically to diverse consumer segments has gotten more important. Advertising is no longer a one-way conversation. It is far more difficult to fake relevancy. Yet, Madison Avenue creative departments remain unfriendly to a large percentage of Americans, including women. And advertising agencies that specialize in those consumer segments are marginalized. This discussion centers around inclusion and authenticity in the realm of major marketing.