Understanding the challenge

The challenge: managing an overwhelming volume of commercials.

With the explosion of digital content, television networks and streaming platforms are receiving more commercials than ever before. Not just for traditional TV and on-demand services, but also for radio and digital platforms. Compounding this challenge, AI-generated commercials are becoming increasingly common, making manual compliance checks a monumental task.

Every commercial must comply with strict advertising regulations, covering:

• Legal requirements
• Ethical guidelines
• Industry-specific restrictions
• Platform-specific policies

But reviewing thousands of commercials manually is slow, costly, and prone to errors. That’s where AI comes in.

Making a long-lasting impact

Our solution: AI-powered commercial compliance.

We built an AI-driven compliance system that automatically analyses and verifies commercials across television and radio, with digital platforms to follow in the future. By leveraging advanced natural language processing (NLP), audio analysis, and video recognition, our AI ensures that every ad meets the necessary standards before it airs.

How it works:

• Automated content scanning: AI reviews scripts, subtitles, and voiceovers to flag potential violations.
• Visual & audio compliance checks: Identifies restricted imagery, misleading claims and in the future offensive content.
• Regulation database integration: Continuously updated to reflect the latest legal and industry regulations.
• Scoring & reporting: Provides instant feedback on whether a commercial is compliant, needs minor adjustments, or requires full revision.
• Human-in-the-loop verification: AI flags questionable content, but final decisions remain with compliance teams for accuracy and accountability.

Results

The impact: faster approvals, fewer risks.

• Speeds up compliance checks: AI is expected to reduce review time by up to 80%, helping commercials go live faster.
• Ensures regulatory adherence: Minimises the risk of fines, lawsuits, or reputational damage.
• Handles high volumes effortlessly: Processes hundreds of ads per day with consistent accuracy.
• Reduces operational costs: Cuts down the need for extensive manual review teams.