Ensuring ad compliance at scale: AI for television & radio networks

Together with one of our trainees and a Dutch broadcasting studio Bit developed an AI-powered system that automatically checks television and radio commercials for compliance with legal, ethical, and platform-specific regulations.

01
Inform

Understanding the challenge

The challenge: managing an overwhelming volume of commercials.

With the explosion of digital content, television networks and streaming platforms are receiving more commercials than ever before. Not just for traditional TV and on-demand services, but also for radio and digital platforms. Compounding this challenge, AI-generated commercials are becoming increasingly common, making manual compliance checks a monumental task.

Every commercial must comply with strict advertising regulations, covering:

  • Legal requirements
  • Ethical guidelines
  • Industry-specific restrictions
  • Platform-specific policies

But reviewing thousands of commercials manually is slow, costly, and prone to errors. That’s where AI comes in.

02
Analyse

Making a long-lasting impact

Our solution: AI-powered commercial compliance.

We built an AI-driven compliance system that automatically analyses and verifies commercials across television and radio, with digital platforms to follow in the future. By leveraging advanced natural language processing (NLP), audio analysis, and video recognition, our AI ensures that every ad meets the necessary standards before it airs.

How it works:

  • Automated content scanning: AI reviews scripts, subtitles, and voiceovers to flag potential violations.
  • Visual & audio compliance checks: Identifies restricted imagery, misleading claims and in the future offensive content.
  • Regulation database integration: Continuously updated to reflect the latest legal and industry regulations.
  • Scoring & reporting: Provides instant feedback on whether a commercial is compliant, needs minor adjustments, or requires full revision.
  • Human-in-the-loop verification: AI flags questionable content, but final decisions remain with compliance teams for accuracy and accountability.
03
Activate

Results

The impact: faster approvals, fewer risks.

  • Speeds up compliance checks: AI is expected to reduce review time by up to 80%, helping commercials go live faster.
  • Ensures regulatory adherence: Minimises the risk of fines, lawsuits, or reputational damage.
  • Handles high volumes effortlessly: Processes hundreds of ads per day with consistent accuracy.
  • Reduces operational costs: Cuts down the need for extensive manual review teams.

Other Cases

Risk assessment

Bit collaborated with the Dutch insurance company De Goudse on a risk assessment application to implement technologies for something that makes a difference.
This is some text inside of a div block.

Nature

AI model for efficient flying

To reduce CO2 emissions, Bit developed an airplane weight prediction AI model that reduced weight deviation by 88%, leading to the minimization of emissions and six-figure business cost savings.
This is some text inside of a div block.

Transportation

Traffic Management System - TMS

With the development of the Traffic Management System (TMS) for one of the largest airports in Europe, our team increased the capacity of intersections by 33% and reduced vehicle delay by up to 50% during rush hours.
This is some text inside of a div block.

Transportation