Digital communication agency in Brooklyn
Digital communication agency in Brooklyn
Oh, that one left me surprisingly impressed. Although the answer is no, I have to admit that is an unarguably pleasant comment one could receive from the Head of Digital Investments and Partnerships of a multinational ready-to-assemble furniture conglomerate. Industry 4.0 has long ago stepped off Huxley's novels, briskly accommodating a fusion of robotics, artificial intelligence (AI), quantum computing, the Internet of Things (IoT), and akin technological advances in the real world. And, as the entire scenery of the future workplaces is already being gradually reshaped, businesses face an unprecedented dilemma. In fact, what is left is either to spot the approaching tornado from afar and swiftly resort to the according preparation or to remain in a state of blissful satisfaction from the temporary heat. Whilst we leave further thinking on the endgame
Industry 4.0 has long ago stepped off Huxley's novels, briskly accommodating a fusion of robotics, artificial intelligence (AI), quantum computing, the Internet of Things (IoT), and akin technological advances in the real world. And, as the entire scenery of the future workplaces is already being gradually reshaped, businesses face an unprecedented dilemma. In fact, what is left is either to spot the approaching tornado from afar and swiftly resort to the according preparation or to remain in a state of blissful satisfaction from the temporary heat. Whilst we leave further thinking on the endgame up to your imagination and primitive deduction, BIT prefers to stick with a frontrunner mindset. Because truth to be told, although maintaining an illusion of stability might be comforting, meaningful living requires constant movement.
When it comes to the actual collaboration with BIT, there are a few key takeaways our client gets to notice exceptionally quickly during the course of preliminary presentations. In essence, so quickly that we are prevalently left with the question of: “How can such a young team achieve the quality outplaying that of the most prominent tech consulting agencies in Europe?” after the first session. And, as we don’t yet have a catchy response, it would make more sense to guide you through the backstage of how the work is done and why the BIT name sediments in our clients’ minds after just a few encounters.
Firstly, we have the guts to experiment and fail. We don’t do shortcuts, and will not claim to magically deliver a perfect technological panacea upon the ring of a bell. Rather, we would prefer to familiarise you with a whole spectrum of solutions available, pinpointing their potential highlights and drawbacks while continuously upgrading the draft.
To us, prototyping is a two-way process where our expertise is valued just as much as your vision, so we’d rather go through tons of ideas and further elaboration to hear your “wow” instead of smoking you with a quick mediocre fix. We aim for constantly pushing the status quo, not for pretentious hypocrisy and pompous statements.
Secondly, we focus on what most agencies blatantly overlook - the power of narrative. We do not expect you to parry sophisticated tech jargon - in contrast, our mission lays in reframing it in the most comprehensible manner. Although I have to admit that ‘refurbishment of the steering regularity’ sounds cool, we would rather stand by ‘renovation of the navigation system’ for some, hopefully, obvious reasons.
During our presentation sprints, the chances of running into the words like biomimetics and hardware emulation are almost equal to being struck by lightning - possible in theory, although never in fact. In return, what you will certainly witness is plenty of data visualization, steady navigation through the subject of discussion, humble delivery of complicated ideas in simple terms, and a couple of bright minds, alert to answer every single question you might address. Efficiency over unsolicited complexity.
Finally, our top priority as a team is to ensure that certain technology is placed in the larger context of its initial value for the company. Let me explain: hypothetically, I could spend hours defining LiDAR and resembling tools, diving into the very history of an application’s development and going all the way to discussing its design. Now, the question for you is: wouldn’t you call this meeting a day on approximately the 40th minute of the presentation? Because, personally, I would.
Now, in order to avoid terabytes of unnecessary data, our mission is to get straight to the matter of which potential benefits you might yield from an innovation. Regardless of how oversimplified this may sound, the process of drawing upon tangible outcomes is, in essence, extremely complex. There’s no such thing as a division in positive and negative consequences, rather there’s a focus on what you are seeking to achieve with a tech implementation, and how BIT can get you there. In this sense, chatting on the endurance of aluminum framework can be left aside with a clear conscience - at the end of the day, it’s merely our concern.
Luckily, “I want more of this” has gradually become the most common stakeholder’s feedback after the final run of the presentations. Do not take me wrong: it is hardly a matter of luck that renders us to receive this type of comments, but rather hours and hours of relentless research, scrupulous prototyping, and dozens of empty coffee mugs. Yet, our reply always remains painfully simple and evident - “So do we.”