Outclassing Google Maps
Public transport
Can we create an indoor routing assistance for train stations, overcoming the boundaries of poor GPS? Bit teamed up with a European train company to explore how the travel experience can become less stressful through the use of technology.
Challenge
Enhance the travel experience
International train transport is an increasing alternative for continental travellers wishing to lower CO2 emission. To make it the preferred way of travelling for the majority however, it is needed to make the travel more convenient and less stressful. Like knowing whether you will make your connection or how to find your way to the platform. Bit explored how technology can make the travel experience as smooth as possible.
Outcome
23.500m2
meters mapped on Amsterdam Central and Brussel Midi.
+15%
increase in indoor customer navigation speed.
+29%
increase in customer experience rating for indoor navigation.
Hypothesis
Digital navigator as stress relief
Since the introduction of Google maps we expect to be guided everywhere, at any given time. Due to the poor GPS signals we don’t get this guidance indoors. Google will position you somewhere around the station, never accurate enough to guide you towards the right platform, let alone switch floors inside the building. If we succeed in creating accurate wayfinding, we will enhance the experience of travelers and take away part of their stress.
Research and prototyping
Mapping 15.530m2 of Amsterdam Central Station
Every large station is filled with routers. Using these routers for triangulation provides us the data to determine one’s location. With Google maps as a starting point, we covered every square meter of Amsterdam Central Station. We mapped all destination points like platforms, shops or lockers. And we mapped all passageways like corridors, elevators and gates. Connecting these points to existing navigation software, we made it possible for travelers to use a sound indoor navigation that was even able to assist in switching floors. An unparalleled feature in the European market.
Outcome
We mapped all destination points like platforms, shops or lockers. And we mapped all passageways like corridors, elevators and gates.
Prototype
A prototyped indoor navigator with an accuracy of 1 meter, able to navigate floor levels.
26% increase
26% increase of customer satisfaction compared to regular routing
First phase MVP
First phase MVP app for travelers
